Lineup Games Taps Sui Blockchain to Power Web3 Gaming Push

Lineup Games, a well-established gaming studio with a portfolio that includes successful collaborations with Playtika and COTI, has officially integrated its operations with the Sui blockchain. According to information shared by the Sui Foundation, this strategic move is intended to strengthen Lineup’s gaming ecosystem while advancing the broader adoption of Web3 technology. The integration begins with two of its most notable titles—Gold Striker and Striker League.

This development positions Lineup Games to significantly expand its user engagement by incorporating blockchain-based features such as real-time rewards, cross-platform token utilities, and seamless gameplay infrastructure. Through its alignment with the Sui blockchain, the studio is now aiming to bring millions of users into the Sui ecosystem, offering them a unified gaming experience that connects progress and rewards across multiple titles.

Expanding Across Platforms with Web3 Integration

Both Gold Striker and Striker League are currently live on several platforms, including Telegram, LINE, Android, and iOS. These games are now at the centre of a broader marketing push that is designed to drive user participation and increase game time. As part of this initiative, players can earn in-game benefits and airdrop allocations by completing various tasks and reaching specific milestones within the games.

What distinguishes this partnership is its extension beyond traditional app platforms into superapps like Telegram and LINE. By integrating with these platforms, Lineup Games is reaching users where they already spend time, thereby removing onboarding barriers typically associated with blockchain-based games. The Sui blockchain will now act as the default network for all current and future Lineup Games titles, reinforcing a commitment to simplifying access to Web3 environments.

One of the standout features introduced with this integration is the implementation of gasless transactions, which allows players to interact with in-game assets and features without the need for separate wallets or complex transaction approvals. This design ensures uninterrupted gaming and eliminates the friction that often hinders user retention in blockchain gaming.

Addressing Web3 Gaming Challenges with Infrastructure

According to Mysten Labs’ Chief Product Officer, the success of any Web3 game depends heavily on user experience and scalability. With Lineup Games bringing a large existing player base to the table, the platform required a blockchain network that could support smooth and scalable integration. The Sui blockchain was described as offering the infrastructure needed to shift focus back to gameplay rather than the technicalities of asset management.

Lineup Games’ CEO acknowledged that earlier Web3 games often struggled with user friction and technical complexity, and that this integration marks a departure from that trend. He emphasized the role of Sui’s unique features—such as composable and nestable NFTs—as key tools for enhancing gameplay dynamics and offering deeper in-game asset customization.

Towards a Unified, Tokenized Gaming Ecosystem

Building on its reputation and existing collaborations with major brands like Meta, PUMA, AC Milan, and footballer Paulo Dybala, Lineup Games is now working on launching a cross-game token built on the Sui blockchain. This token is expected to support a more open and rewarding ecosystem, where achievements and digital assets can be shared across multiple titles in the studio’s portfolio.

The integration with Sui is viewed as more than a technological upgrade—it marks a strategic pivot towards making blockchain-native gaming more accessible and engaging for the mainstream user. With mobile-first accessibility, embedded rewards, and low-friction design, the combined efforts of Lineup Games and Sui aim to redefine what’s possible in the evolving Web3 gaming landscape.