Mastercard has introduced an engaging competition, inviting football enthusiasts across several countries to showcase their knowledge and emerge as the ultimate trivia buff during the 2023/24 UEFA Champions League tournament. This innovative initiative aims to reward Mastercard cardholders with exciting prizes, including coveted tickets to the final match at London’s Wembley Stadium.
Real-time Football Quiz: A Unique Challenge for Fans
Throughout the UEFA Champions League season, Mastercard cardholders in France, Spain, Germany, the UK, Italy, the USA, Mexico, Colombia, Brazil, and Argentina will have the opportunity to participate in a real-time football-focused quiz. The quizzes, featuring questions ranging from ‘the highest-scoring game’ to ‘the year of the first-ever Group Stage,’ will commence 30 minutes before each Tuesday’s UEFA Champions League match, starting from February 13th. The final quiz is scheduled just before the grand final on June 1st.
Rewards and Leaderboard Climbing: Incentivizing Participation
Winners of each quiz round will be generously rewarded with UEFA Champions League match tickets, and they will ascend the competition leaderboard. The participant leading the leaderboard after the semi-final on April 30th will clinch the grand prize of tickets to the final match at Wembley Stadium.
Participation and Unique Access: NFTs and Football Passion
Participants can access the competition by registering on Priceless.com, where they can claim an exclusive Mastercard X UEFA Champions League branded NFT. This NFT serves as the key to unlock the quiz and its associated prizes. Additionally, players will receive rewards for sharing their love for football by referring friends, family, and followers to join the competition. This includes a ‘Share the Love of Football’ digital token and ‘free kicks,’ allowing them to skip a question during the game.
The Pass to Priceless Platform: Merging Digital and Physical Experiences
Mastercard’s ‘Pass to Priceless’ platform, designed to blend digital and physical experiences, plays a pivotal role in this initiative. The platform seamlessly integrates Mastercard’s Web3 assets, providing cardholders with an immersive space where they can collect digital passes in the form of NFTs. These passes grant access to a wide array of experiences spanning Mastercard’s extensive sponsorship portfolio, from sports and entertainment to music and gastronomy.
Unleashing Football Passion Beyond the Field: A Test of Knowledge
Beatrice Cornacchia, Executive Vice President, Marketing and Communications, Europe, emphasizes Mastercard’s commitment to leveraging its Web3 platform, ‘Pass to Priceless,’ to test and celebrate the unwavering passion and knowledge of football fans. Through this trivia competition, Mastercard aims to unite the football community beyond the playing field, offering participants priceless possibilities and celebrating the essence of the UEFA Champions League.
Conclusion: A Fusion of Football Fandom and Trivia Expertise
Mastercard’s UEFA Champions League trivia contest not only presents a unique opportunity for fans to showcase their football knowledge but also underscores the brand’s commitment to merging digital experiences with real-world passions. As participants embark on this football trivia journey, the competition serves as a testament to Mastercard’s dedication to enriching the fan experience and celebrating the best of the UEFA Champions League.
