Miles & More, the loyalty program of the Lufthansa Group, has recently disclosed its ongoing initiative to broaden its partner network by collaborating with qiibee, a leading blockchain-based B2B marketplace for customer loyalty. Through this partnership, small and medium-sized enterprises (SMEs) can seamlessly become part of the program, offering Miles & More members a more extensive and diverse array of partners, both regionally and globally.
Qiibee’s Innovative Approach Enhances Loyalty Program
Qiibee, within the Miles & More framework, will craft personalized and appealing marketing packages for SMEs, facilitating effortless collaboration initiation through their platform. Leveraging the decentralized qiibee rewards chain, loyalty rewards generated in these partnerships undergo decentralized validation and storage, eliminating reconciliation costs between partners. This technological integration fosters a robust connection between companies and their customer base, surpassing the capabilities of traditional loyalty reward programs.
Diverse Partners Join the Network
Numerous partners will seamlessly integrate into Miles & More via the qiibee marketplace, enriching the loyalty program’s offerings. Partners include Edelweiss Coffee, a Tanzanian coffee specialty, Schubiger Möbel, Zurich’s largest furniture store and online retailer, Conda.ch, a crowd investment platform, and Brillen.de, a successful family-run eyewear retailer. Qiibee’s future plans involve expanding its ecosystem by onboarding more partners and launching a Shopify plugin for SMEs, ensuring broader accessibility to Miles & More without complex integration processes.
Johann-Philipp Bruns, Managing Director of Miles & More GmbH and responsible for Retail & Sales, expressed the mutually beneficial nature of the partnership. He highlighted the program’s expansion with diverse companies gaining access to members, offering a rewarding experience to the premium segment. Bruns emphasized the program’s increased relevance in everyday life through local partners, providing more opportunities for members to earn and redeem award miles.
Qiibee’s CEO Envisions Industry Standard for Loyalty Partnerships
Gabriele Giancola, co-founder and CEO of qiibee, conveyed the blockchain’s exclusive focus on loyalty market needs. Giancola expressed pride in presenting this unique offering to initial partners and anticipated future collaborations, positioning qiibee’s technology as the industry standard for Web3 loyalty partnerships.
Fashionette Excited to Join the Miles & More Network
Anja Rodionova, Head of Marketing at fashionette, conveyed excitement about being part of the Miles & More partner network, enabling access to Lufthansa passengers and potential customers. Emphasizing the alignment of values between fashionette and Lufthansa, Rodionova credited qiibee for simplifying the integration of Miles & More, making the decision to join the cooperation straightforward.
The collaboration between Miles & More and qiibee signifies a strategic move towards innovation in loyalty programs, offering a broader network of partners and enhanced benefits for members. As the partnership unfolds, it positions itself as a trailblazer in reshaping the landscape of customer loyalty in the aviation industry.
