Orbler, a Web3 marketing platform recognized for its role in enhancing digital engagement and community development, has announced a strategic collaboration with Infinaeon Blockchain, a Layer 2 (L2) protocol network focused on addressing inefficiencies in decentralized finance (DeFi). The partnership is expected to merge cutting-edge marketing technologies with innovative blockchain tokenomics to create a more seamless and engaging DeFi experience.
Orbler specializes in providing tools that facilitate user interaction within the Web3 ecosystem while also bridging the gap between traditional internet users and blockchain-savvy participants. The platform utilizes a strategic marketing framework that encourages user participation and fosters online community building. It has become known for helping Web3 platforms improve visibility and digital engagement through a tailored approach to online marketing.
Infinaeon Blockchain, meanwhile, operates as an L2 protocol designed to solve core challenges in the DeFi space, particularly those related to sustainability, cost-efficiency, and user retention. Its architecture promotes long-term engagement through a responsive and economically viable system. A key feature of Infinaeon’s offering is its “ever-appreciating asset” model, a unique approach to tokenomics that aims to provide lasting value to ecosystem participants.
The partnership between the two entities is expected to integrate Infinaeon’s tokenomics into Orbler’s marketing ecosystem. As a result, Orbler will adopt the ever-appreciating asset model to power its user incentive programs. This integration is intended to strengthen the value proposition for platform participants by offering rewards that are designed to retain or grow in value, countering the common issue of token depreciation found in many decentralized ecosystems.
Through this collaboration, users of Orbler’s platform will have the opportunity to earn Infinaeon Plus tokens via a range of on-chain activities such as staking, content creation, and general participation within the marketing ecosystem. These tokens, developed with an appreciation-centric mechanism, are expected to provide more durable and attractive incentives for user engagement, thereby enhancing the overall retention and satisfaction of participants.
🚀 Excited to announce our strategic partnership with @Infinaeon! 🤝
Infinaeon is a next-gen Layer 2 blockchain that turns every transaction into growth across its native & liquidity token (Infinaeon Plus). Say goodbye to devaluation with our ever-appreciating asset model! 🔗📈… pic.twitter.com/nXBQVpgOTY
— Orbler (@Orbler1) July 21, 2025
Beyond incentives, the alliance also targets greater visibility for Infinaeon’s DeFi solutions. By leveraging Orbler’s robust marketing infrastructure, Infinaeon aims to promote its blockchain offerings to a broader internet audience. This initiative is designed to improve both user understanding and acceptance of DeFi services, particularly among those who have yet to engage with blockchain technologies.
This collaboration is being positioned as a key step in expanding Web3 awareness and adoption. By blending traditional internet marketing strategies with advanced blockchain capabilities, Orbler and Infinaeon aim to provide a more authentic, transparent, and engaging DeFi experience for users. Their combined efforts are also expected to support the mainstream transition toward decentralized finance and contribute to the long-term evolution of blockchain-based ecosystems.
With shared goals focused on innovation and adoption, both firms anticipate that their joint strategy will not only strengthen their respective platforms but also advance the broader digital finance movement. This partnership marks a pivotal moment in the integration of marketing intelligence with decentralized infrastructure, aiming to pave the way for the next generation of user-centric Web3 solutions.
