Propy Unveils $100M Plan to Digitize U.S. Property Closings

Propy has outlined a one-hundred-million-dollar expansion strategy that is intended to overhaul the U.S. title and closing industry using blockchain rails and artificial intelligence. The company plans to acquire regional title operators beginning with firms in California, Texas, and Florida, and to fold each acquisition into a unified digital infrastructure that automates and secures the closing layer of residential transactions.

Chief executive Natalia Karayaneva stated that the initiative is meant to make the purchase and sale of homes faster and more resilient by targeting the one stage of the workflow that has remained largely analog. She argued that despite the sector’s exposure to multiple digital upgrades over the years, the core mechanics of closing deals have been left behind, and that by automating the closing itself, Propy expects to remove long-standing inefficiencies that have suppressed throughput for decades.

Targeting a paper-bound $25B segment with a digital spine

The U.S. title market, estimated at twenty-five billion dollars, still leans on paper-heavy practices, manual reconciliation, and decentralized record-keeping. Propy — founded in 2017 — already operates as a licensed title company, running more than four billion dollars in blockchain-logged real estate transactions to date, covering escrow, transfers, and title verification. Under the new expansion model, it will target profitable mid-sized firms with annual revenue between five and fifty million dollars.

After the acquisition, these firms would be migrated to Propy’s stack, gaining on-chain settlement tooling and automated compliance modules. Karayaneva framed the effort as a way to restore transparency and rebuild confidence in a domain often associated with procedural opacity and fraud exposure. The company’s ledger architecture anchors property rights directly to blockchain networks to ensure tamper resistance, auditability, and clear provenance.

AI officer “Avery” compresses cost and cycle time

A central element of the modernization plan is Agent Avery — Propy’s AI escrow officer trained on thousands of historical transactions — created to assume much of the repetitive workload in real estate closings. The system automates contract handling, communications, document reviews, reminders and rule checks, and functions with both crypto and traditional rails. Internal benchmarks cited by the firm suggest that escrow staff typically spend about seventy percent of their time on repetitive administration and that Avery sharply compresses that burden.

The tool is aligned with Real Estate Settlement Procedures Act requirements, positioning it for national deployment. Propy claims that the combined effect of blockchain recordation and AI automation can trim cost and cycle time by up to forty percent.

DeFi-backed M&A marks a first for real property

To finance the acquisition wave, the company has assembled a hybrid capital structure that pulls from both traditional funding and decentralized finance. A portion of the one-hundred-million-dollar pool is sourced from DeFi credit lines issued by Morpho Labs, a crypto-secured lending platform that manages more than twelve billion dollars across twenty networks. The move is being described as an early case of DeFi liquidity underwriting real-world mergers and acquisitions in the property market — illustrating how blockchain capital can be directed into physical assets.

Karayaneva projected that the nationwide roll-up plan could allow Propy to reach the scale required for a billion-dollar valuation within the next year. If realized, it would mark a structural shift in U.S. conveyancing, replacing weeks of paperwork with near-instant verification anchored in AI and ledger consensus. The company has positioned the initiative as a blueprint for converging real-world assets with decentralized finance while pushing the title layer of real estate into a fully digital, tamper-resistant regime.