Red Bull PH Backs AI Daredevil in Web3 Sports Push

Red Bull Philippines has entered into a landmark collaboration with Agent Daredevil, a fully autonomous AI sports predictor built entirely on the blockchain. This move marks a significant milestone as it represents the first time a major international brand has officially supported an entirely on-chain AI agent within the Web3 ecosystem.

The media announcement emphasized that this partnership provides Agent Daredevil with valuable exposure to mainstream audiences and cultural traction, particularly within the Philippines. Red Bull, which has maintained a strong presence in the country through its involvement in urban sports, youth-focused events, and live media, is now expanding its influence into the digital and blockchain domains. The brand views this initiative as an opportunity to explore the future of entertainment by positioning AI agents as cultural and competitive icons.

By aligning with Agent Daredevil, Red Bull Philippines aims to pioneer a novel approach to audience engagement and AI integration. The partnership allows the brand to act as an early mover in the convergence of artificial intelligence, blockchain technology, and popular culture. The launch was portrayed as a statement of collaboration rather than competition between Web3 and mainstream platforms. Red Bull’s endorsement of an AI figure symbolized a bold step toward the normalization of digital personas in competitive and entertainment contexts.

To reinforce the campaign’s thematic narrative, Red Bull enlisted Jared Dillinger—a former Philippine Basketball Association champion—who had earned the nickname “The Daredevil” during his athletic career. Dillinger is now positioned as the real-world embodiment of the AI agent, bridging the gap between physical sports and digital evolution. His involvement underscores Red Bull’s framing of Agent Daredevil not merely as a Web3 project, but as a new genre of digital athlete that thrives on blockchain dynamics and competitive logic.

Agent Daredevil was launched through Virtuals Genesis, a decentralized platform designed to host autonomous AI agents. Within the first 24 hours of its debut, the AI agent recorded trading activity exceeding $211,000, achieved a fully diluted valuation of $2 million, and attracted over 19,000 individual token holders. These metrics reflected rapid user engagement and market interest in the agent’s predictive capabilities and digital asset model.

Powered by smart contracts and decision-based logic, Agent Daredevil functions as both a predictive engine and a tradable asset. Community members can support the agent through token staking, social participation, and community-based initiatives. The design emphasizes interaction and collaboration, aiming to create a self-sustaining digital presence driven by both performance and user enthusiasm.

This development aligns with Red Bull’s broader interest in merging digital and physical experiences. In 2023, the company introduced NFTs and digital collectibles as rewards in its Red Bull Doodle Art contest. Hosted on the Polygon blockchain, this initiative provided participants with free NFTs and granted national winners exclusive digital assets. The contest’s finale in Amsterdam featured workshops, public exhibitions, and creative sessions, showcasing Red Bull’s intent to combine digital innovation with artistic expression.

Furthermore, in a separate initiative earlier this year, Oracle Red Bull Racing announced a strategic alliance with cryptocurrency exchange Gate.io. As part of that deal, Gate.io branding was integrated into Red Bull Racing’s Formula 1 vehicles and also appeared on the helmet of reigning world champion Max Verstappen, indicating Red Bull’s continued expansion into the blockchain and crypto sectors.

Overall, Red Bull Philippines’ support of Agent Daredevil signals an evolving approach in the brand’s digital engagement strategy—one that blends athletic legacy with emerging technologies to shape the next generation of sports and entertainment.