11:11 Media, co-founded by Paris Hilton and Bruce Gersh, has introduced an innovative virtual dimension named Slivingland within the expansive world of Roblox. This ambitious project brings forth a pioneering metaverse experience, spearheaded by none other than the Metaverse Queen herself, Paris Hilton. Drawing inspiration from Hilton’s coined term “Sliving,” a fusion of “slaying” and “living life to the fullest,” Slivingland emerges as a captivating and immersive realm within Roblox, transcending traditional entertainment boundaries. This remarkable launch marks a remarkable fusion of Gen Z culture, brand dynamics, and the ever-expanding metaverse, creating an unprecedented platform for strategic brand collaborations.
Paris Hilton’s Brainchild: Slivingland
A Vision Unveiled
In the words of Paris Hilton, “Slivingland is about uniting my global fanbase in a realm of fashion, fun, and friendship.” The vision is set to materialize on August 25 with a unique virtual concert, where Hilton’s world-renowned DJ skills will bridge the gap between reality and the ethereal virtual realm.
At its core, Slivingland is conceived as an Entertainment Hub—a creative haven that transforms into a virtual playground for Paris Hilton’s extensive fanbase, comprising over 70 million followers worldwide. Crafted under the careful curation of Hilton herself and 11:11 Media, this metaverse oasis promises a multifaceted blend of entertainment. From exclusive music and engaging podcasts to captivating TV shows, immersive films, and dynamic brand collaborations, Slivingland aims to redefine the metaverse experience.
Cynthia Miller’s Perspective
Cynthia Miller, 11:11 Media’s Director of Web3 and the Metaverse, elaborates on the concept: “Slivingland transcends the boundaries of a mere virtual world; it embodies an immersive experience that encapsulates creativity, entertainment, and collaboration. This launch propels us into the forefront of the metaverse evolution, redefining the way we engage with digital spaces.”
The Unveiling of Slivingland
Sawhorse Interactive, the creative minds behind metaverse experiences for illustrious names such as Elton John and Karlie Kloss, has partnered with 11:11 Media to design Slivingland’s realm. This unique digital environment evokes a futuristic cityscape, reflecting Hilton’s vibrant persona and the overarching ethos of the #sliving lifestyle.
Revolutionizing Brand Engagement
Backed by notable partners including Hilton Hotels, Klarna, NBC, iHeart Media, and Taco Bell, this groundbreaking venture is anticipated to amplify Paris Hilton’s already significant presence within the Roblox universe. The collaboration with 11:11 Media is poised to redefine the digital landscape, with Slivingland serving as a cornerstone for a new era of experiential storytelling and immersive brand interactions.
In conclusion, the unveiling of Slivingland is more than just a metaverse expansion—it’s a glimpse into a realm where the lines between digital entertainment, brand engagement, and interactive experiences blur. As Paris Hilton’s brainchild prepares to take its first step into the virtual world, it’s clear that Slivingland is not merely a creation; it’s a testament to the transformative potential of the metaverse, forging connections and experiences that transcend the boundaries of the physical and the virtual.
