Sorare and English Premier League Partner for NFT Based Fan Engagement
The blockchain-powered fantasy sports game developer Sorare signed an agreement with the English Premier League, the most popular soccer league in the globe. The game will include cards of players from all twenty Premier League teams. These will be included with fresh gameplay elements such as league-specific contests, draft-based gaming, and a salary-capped option.
The manner in which supporters track their favorite clubs and players is changing, and the Premier League is constantly seeking new methods to interact with followers. Premier League CEO Richard Masters remarked that Sorare’s digital cards and creative online game provide a new method for fans to bond to the league.
When Sorare debuted in 2018, the NFT-powered fantasy sports game started with soccer. Today, the organization has agreements with approximately 300 soccer teams across 50 leagues. This includes the Italian Serie A, the Spanish La Liga, the German Bundesliga, and the American Major League Soccer. This connectivity between the best leagues will assist in maintaining fan interest.
Moreover, Sorare collaborated with FIFA to provide a free-to-play variant of their game for the 2022 World Cup. Throughout the duration of the relationship, more than 585,000 fans joined Sorare. Sorare has diversified into further disciplines. Sorare is capable of reaching soccer, basketball, and baseball enthusiasts as a result of agreements with the NBA and MLB.
The Premier League has actively sought an NFT partner. During the crypto-winter, negotiations with competitor ConsenSys for a four-year agreement for more than $450 million reportedly failed. While the Premier League’s conservatism may have cost it some money (about $118 million annually), this arrangement seems to be geared toward long-term fan interaction. The playability and sluggish but firm expansion of Sorare have enabled it to escape the label of being a speculative investment.
This transaction indicates that the value of NFT and blockchain collaborations will be drastically different in 2023 compared to 2022.