Sui Blockchain to Aid Oracle Red Bull Racing’s Community Building Initiative in Web3 Domain
The innovative software company, Mysten Labs, has entered into a multi-year partnership with Oracle Red Bull Racing to collaborate on Sui, which will serve as the team’s Official Blockchain partner.
Sui, which made its debut in May, is a unique Layer 1 blockchain and smart contract platform. It facilitates on-chain experiences that ensure complete user engagement and generates dynamic, composable, and innovative on-chain assets. Oracle Red Bull Racing conducted a thorough market analysis to identify a blockchain that allows race spectators to participate in innovative ways.
Sui is set to provide a platform for Oracle Red Bull Racing enthusiasts to engage with the team through a range of increasingly captivating digital encounters accessible to individuals worldwide.
Christian Horner, the team principal, and chief executive officer of Oracle Red Bull Racing, stated that the team was among the first to embrace blockchain technology in Formula 1. They recognized the potential of the technology to connect fans from around the world with the team in an innovative and forward-looking manner. Collaborating with Sui will enhance this experience by simplifying access, improving safety, and increasing engagement.
Evan Cheng, the CEO, and co-founder of Mysten Labs, emphasized the significant impact of blockchain technology on human transactions, interactions, and communication. Oracle Red Bull Racing is delighted to compete with Sui’s exceptional performance. Through this collaboration, they can showcase the genuine potential of blockchain technology in creating communities centered on pioneering and revolutionary interconnected experiences.