Tourism Malaysia Ventures into Metaverse with “Let’s Go MRXD Season 2
Tourism Malaysia is venturing into the metaverse for the first time with the launch of “Let’s Go MRXD Season 2.” This exciting endeavor features Thomas Kok, known as Mr. Xiao Dong (MRXD), a versatile Malaysian artist, on the Spatial online gaming platform. In collaboration with Colorverse, WebTVAsia, and Prodigee Asia Talent, this project builds upon the success of “Let’s Go MRXD Season 1,” a Mandarin travel vlog produced earlier this year. The new season showcases Thomas Kok’s adventure across various states in Malaysia, combining storytelling, coffee, music, and a reality show concept.
A Metaverse Adventure:
Scheduled for unveiling in October, “Let’s Go MRXD Season 2” will continue Thomas’s journey through central and southern Malaysian states, including Negeri Sembilan, Melaka, Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur. This season will incorporate detailed mapping and Web 3.0 technology, enhancing the viewer’s experience.
Virtual Exploration of Malaysia:
Viewers will embark on a virtual exploration of Malaysia through 12 iconic attractions featured in mini-games. These attractions include the Penang Bridge, Cameron Highlands, Kellie’s Castle, Batu Caves, Church of the Visitation & Seremban Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in Terengganu, Tanjung Piai in Johor, and Wau Bulan in Kelantan. Participants will complete various tasks in this virtual world, providing an immersive experience. Moreover, a public space will be available for live events and meet-and-greet sessions with Thomas in the metaverse, with lucky fans having a chance to win tickets to tourist attractions.
Tourism Malaysia’s Vision:
Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, emphasized the importance of embracing cutting-edge technologies like the metaverse platform to engage new audiences, particularly Millennials and Gen Z from around the world. He highlighted that the virtual experience allows users to virtually visit destinations, providing a sensation akin to being physically present. This immersive journey fosters high-quality introductions and meaningful interactions with diverse individuals.
Launch at Malaysia Digital Content Festival:
“Let’s Go MRXD Season 2” was unveiled during the Malaysia Digital Content Festival held at the Kuala Lumpur Convention Centre, organized by the Malaysia Digital Economy Corporation (MDEC). Visitors to the festival had the opportunity to immerse themselves in the Malaysian metaverse via virtual reality (VR) at the Colorverse booth on-site. The first 50 participants each day received special gifts sponsored by La Estephe. Colorverse’s booth, located at 7F065 in Hall 7 on Level 3, hosted this novel experience.
Tourism Malaysia’s entry into the metaverse with “Let’s Go MRXD Season 2” represents an innovative approach to engaging a global audience, particularly the tech-savvy younger generations. By embracing the metaverse platform, Tourism Malaysia aims to provide a virtual travel experience that mimics the feeling of being physically present at Malaysia’s iconic destinations. This endeavor aligns with the evolving landscape of digital interaction and presents new opportunities for tourism promotion in the digital age.