Transcosmos has announced the launch of its metaverse services on Roblox, one of the most popular metaverse platforms, in partnership with EbuAction. By combining its “trans-DX Service for Metaverse” with the metaverse development and design capabilities of BORDER, EbuAction’s metaverse production studio, transcosmos aims to provide enhanced creative and content production services. The collaboration will leverage user interaction, including in-game avatar communication, in-game economies where players exchange virtual goods, and real-time communication, to deliver comprehensive marketing plans.
Roblox: A Growing Metaverse Platform
Roblox, a metaverse platform with over 400 million registered users worldwide, sees daily active users (DAU) surpassing 77.7 million as of March 2024. With users from over 180 countries, Roblox enjoys immense popularity, particularly among generation alpha, with children aged 13 or under making up more than half of its user base. The platform is a user-generated content (UGC) platform where users can play games published by others and share their own games, earning it the nickname “YouTube of gaming.”
Future Farms in the Metaverse Project
A significant initiative within this collaboration is the “Future Farms in the Metaverse” project, developed with Metagri-Labo, a web3 community for farming, and Mr. Tanji, a creator at NeXtreme Studio, a Roblox production studio. The project aims to create futuristic farms in the metaverse, incorporating ideas from ideathons, mainly user-generated content (UGC). This initiative seeks to engage users in farming activities through ideathons and metaverse games, providing an interactive and educational experience. The metaverse is scheduled for release in autumn this year and will evolve based on user feedback.
Targeting Young Generations and International Markets
transcosmos plans to deliver new marketing services designed to target younger generations and international markets. This strategy will help clients maximize their presence on three major metaverse platforms: Roblox, Fortnite, and ZEPETO. By leveraging these platforms, transcosmos aims to utilize the metaverse and other emerging technologies effectively in the real world. The company also offers metaverse planning support services tailored to the unique characteristics of each client and local government, ensuring customized solutions that meet specific needs.
Commitment to Innovation and Client Success
transcosmos is dedicated to pioneering new forms of marketing through the metaverse. By integrating advanced technologies and creative solutions, the company strives to provide clients with innovative marketing strategies that resonate with younger audiences and global markets. This commitment to innovation ensures that transcosmos remains at the forefront of digital transformation, helping clients achieve success in the evolving digital landscape.
Conclusion
The launch of metaverse services on Roblox by transcosmos, in partnership with EbuAction, represents a significant advancement in the integration of digital and real-world marketing strategies. By leveraging the expansive user base and interactive capabilities of Roblox, transcosmos aims to provide clients with innovative and engaging marketing solutions. The “Future Farms in the Metaverse” project, along with targeted marketing strategies on major metaverse platforms, underscores transcosmos’s dedication to staying ahead in the digital age. As the metaverse continues to evolve, transcosmos is poised to deliver cutting-edge services that drive client success and set new standards in the industry.
