WOM Protocol Launches Layer 1 Blockchain to Power SocialFi

WOM Protocol, a pioneer in decentralized word-of-mouth marketing, has unveiled the Testnet of its own EVM-compatible Layer 1 blockchain. This launch signals a pivotal moment in the platform’s journey, reinforcing its long-standing mission to create scalable and trustworthy recommendation-based ecosystems.

Initially launched in 2020, WOM began developing its infrastructure well before SocialFi became a mainstream concept. At a time when many “to-earn” models struggled or failed, the project persisted in refining its protocol, expanding its ecosystem, and validating the scalability of authentic content promotion. The latest blockchain development places WOM at the forefront of a rapidly evolving sector where reputation and content credibility are gaining importance amid the proliferation of AI-generated information.

Responding to the Era of InfoFi and Content Trust

As decentralized content platforms such as Kaito AI and Cookie DAO emerge in the SocialFi and InfoFi landscape, the need for content validation tools has grown significantly. The emphasis has now shifted toward ensuring not just content reach, but authenticity and author credibility. WOM’s early start in this space, combined with its continuously refined authentication model, now positions the protocol to deliver cross-platform verification mechanisms that can be universally adopted.

Over the past few years, WOM’s infrastructure has validated over 300,000 pieces of content, facilitated through platforms like the BULLZ app and the WOM Authenticator app. With up to 200,000 daily transactions already processed, the protocol’s foundation is well-tested. Once the WOM Mainnet is live, these applications are expected to migrate their operations to the new Layer 1 blockchain, marking a full-scale transition into WOM’s proprietary ecosystem.

Ecosystem Expansion Backed by $1M Grant Initiative

To accelerate development and adoption across its network, WOM has introduced a two-year grant program totaling $1 million in WOM tokens. This fund is aimed at supporting builders within the SocialFi space, encouraging integration of new platforms, and backing community-led projects. Additionally, a strategic token sale has been planned to finance ongoing development and amplify marketing efforts, helping onboard more developers and users to the protocol.

These initiatives are designed to increase visibility and drive active participation in the ecosystem, laying the groundwork for long-term growth as the platform transitions from Testnet to Mainnet in 2026.

Blockchain Built for High-Speed SocialFi Applications

The newly launched Layer 1 blockchain is engineered specifically for SocialFi applications, combining high-speed performance and low transaction costs. Key specifications include:

Up to 10,000 transactions per second

Transaction fees starting from $0.001

Full Ethereum Virtual Machine (EVM) compatibility

Built-in smart contract automation for reward distribution, validation, and governance

These features support seamless creator engagement, real-time community participation, and scalable microtransaction capabilities—critical requirements for the next generation of decentralized social platforms.

Shaping the Infrastructure for Decentralized Economies

With the Testnet already live, WOM Protocol is now expanding its integrations, exploring new SocialFi applications, and gearing up for the 2026 Mainnet launch. The blockchain is expected to serve as a home for decentralized communities built on principles of transparency, authenticity, and verifiable trust.

As the demand for credible content and decentralized engagement models continues to rise, WOM Protocol positions itself as a foundational infrastructure provider in the SocialFi movement. Its new Layer 1 blockchain, coupled with an ambitious ecosystem growth strategy, marks a decisive shift from early experimentation to mature, scalable, and real-world implementation.