WisdomTree, a prominent global financial innovator, has officially launched WisdomTree Prime, an innovative blockchain-enabled financial app that empowers investors to save, spend, and invest in various digital assets and WisdomTree Digital Funds. The app is now available for users in 21 U.S. states through the Apple App Store and Google Play.
WisdomTree Prime offers a curated and user-friendly investing experience within a blockchain-native ecosystem, encompassing a diverse range of asset classes. Users gain access to a select suite of crypto assets such as Bitcoin and Ether, tokenized physical assets like gold, and exposure to mainstream traditional asset classes through WisdomTree’s Digital Funds. The app’s cutting-edge technology is further supported by WisdomTree’s in-house SEC-registered transfer agent, which maintains a secondary record of investor ownership of Digital Fund shares on either the Stellar or Ethereum blockchains.
Head of Digital Assets at WisdomTree, Will Peck, expressed excitement about WisdomTree Prime’s initial launch, emphasizing its significance in the company’s tokenization and blockchain-driven finance initiatives. The app’s integration of traditional assets into the digital ecosystem is expected to drive broader blockchain adoption and utilization in mainstream finance, positioning WisdomTree Prime at the heart of investors’ financial lives.
WisdomTree Prime currently offers a range of Digital Funds, including WisdomTree Short-Term Treasury Digital Fund (WTSYX), WisdomTree 3-7 Year Treasury Digital Fund (WTTSX), WisdomTree 7-10 Year Treasury Digital Fund (WTSTX), WisdomTree Long Term Treasury Digital Fund (WTLGX), WisdomTree Floating Rate Treasury Digital Fund (FLTTX), WisdomTree TIPS Digital Fund (TIPSX), WisdomTree 500 Digital Fund (SPXUX), WisdomTree Technology and Innovation 100 Digital Fund (TECHX), and WisdomTree Short-Duration Income Digital Fund (WTSIX). The app’s developers plan to continuously introduce additional products and capabilities over time.
Jonathan Steinberg, WisdomTree Founder and CEO, highlighted the company’s history of disrupting the mutual fund industry through ETFs, leveraging liquidity, transparency, and tax efficiency for a better investing experience. With a compliance-forward approach and close collaboration with regulators, WisdomTree aims to drive innovation within the digital ecosystem, ensuring transparency and investor-friendliness. Steinberg believes that the financial services industry is on the brink of a major transformation, with blockchain-enabled finance poised to revolutionize the sector.
WisdomTree Prime’s initial availability covers states including Arizona, California, Delaware, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Jersey, Oklahoma, Oregon, Pennsylvania, Utah, Wisconsin, and Wyoming. The company is actively working with regulators to expand access to the finance app for investors in more states in the near future.
