Absolute Labs and Google Cloud Redefine Marketing with Web3 CRM Platform Jan 16, 2024 Jan 16, 2024 Kelly Cromley http://1AZFjzw2#Nwf63pYaMWq#xIY
Market NewsJanuary 16, 2024 by Kelly Cromley

Absolute Labs and Google Cloud Redefine Marketing with Web3 CRM Platform

In a strategic collaboration, Absolute Labs, headquartered in San Francisco, has partnered with Google Cloud to unveil a groundbreaking Web3 Customer Relationship Management (CRM) platform on the Google Cloud Marketplace. This collaboration signifies a pivotal moment in brand marketing strategies, providing businesses access to a vast network exceeding 700 million wallet users. The deployment of the Wallet Relationship Management (WRM) platform is set to revolutionize marketing initiatives, blending Web2 and Web3 data for enhanced insights and automated cross-channel campaigns.

Absolute Labs Unveils WRM Platform on Google Cloud Marketplace

Absolute Labs, a leader in Web3 CRM and marketing, has introduced its innovative Wallet Relationship Management (WRM) platform on Google Cloud Marketplace. This move is designed to empower businesses to harness the potential of Web3 in their marketing endeavors. The WRM platform acts as a catalyst for marketers, facilitating the amalgamation of Web2 and Web3 data to provide comprehensive insights and automate cross-channel campaigns seamlessly.

Unleashing the Power of Web3 in Marketing

The WRM platform offers an array of features, including wallet messaging, airdropping, and seamless integration with various channels such as email, Discord, Twitter, push notifications, and SMS. This comprehensive suite equips marketers with the tools needed to engage with their audience effectively and drive impactful marketing campaigns.

Samir Addamine’s Insight into the Google Cloud Partnership

Samir Addamine, CEO and co-founder of Absolute Labs, conveyed his enthusiasm about the collaboration with Google Cloud. He emphasized that their inclusion in the Google Cloud Marketplace signifies the increasing importance of Web3 in shaping modern marketing strategies. According to Addamine, this partnership accelerates the adoption of Web3, contributing to revenue growth, customer retention, and the establishment of new loyalty paradigms within the industry.

Leveraging Google Cloud’s Vertex AI for Advanced Capabilities

Absolute Labs leverages Google Cloud’s Vertex AI to enhance its blockchain data platform significantly. This strategic move allows businesses to access data from over 700 million wallet profiles, enabling targeted and efficient marketing efforts. The integration of generative AI further elevates the platform’s intuitiveness, aiding users in comprehending blockchain signals with greater precision.

Dai Vu on Absolute Labs’ Presence on Google Cloud Marketplace

Dai Vu, Managing Director at Google Cloud, highlighted the advantages of Absolute Labs’ presence on the Google Cloud Marketplace. He emphasized that this integration facilitates the swift deployment of the Wallet Relationship Management Platform on Google Cloud’s secure, global infrastructure. According to Vu, this support is crucial for customers undergoing digital transformation initiatives, showcasing the commitment of Google Cloud to advancing the capabilities of its marketplace.

Absolute Labs’ Offering for Web3 CRM Integration

For companies seeking to integrate Web3 CRM and marketing automation, Absolute Labs’ listing on the Google Cloud Marketplace provides cost-effective solutions and streamlined procurement processes. This availability opens avenues for businesses to embrace Web3 seamlessly and leverage the transformative potential of advanced CRM strategies.


The partnership between Absolute Labs and Google Cloud represents a significant stride in the evolution of marketing strategies, particularly in the context of Web3. With the WRM platform now accessible on Google Cloud Marketplace, businesses have the opportunity to reshape their customer engagement approaches, capitalize on the insights derived from Web3 data, and drive impactful marketing campaigns in an ever-evolving digital landscape. This partnership not only promotes ease of use and consolidated billing but also signifies a major step in digital marketing’s evolution, blending traditional and Web3 technologies for comprehensive customer engagement strategies.

AuthorKelly Cromley

Kelly is our in house crytpto researcher, delving into the stories which matter from blockchains being used in the real world to new ico coming out.