In a groundbreaking move at the nexus of music, blockchain, and fan engagement, Avenged Sevenfold has entered the blockchain realm, leveraging Berify’s authentication technology and Bitflips’ expertise, in collaboration with Ticketmaster. The band, aiming to be trailblazers, has minted an astonishing one million NFTs for their alternate reality game (ARG) and the announcement of the “Life is But a Dream…” album and single release.
Avenged Sevenfold’s Blockchain Initiative:
Avenged Sevenfold, through the lead vocalist M. Shadows, has taken a significant step into the blockchain world. The band has minted an impressive one million NFTs for their ARG and album announcement. This initiative involves over 335,000 Ticketmaster digital collectibles airdropped and more than 215,000 merchandise digital collectibles. These form part of a unique rewards program designed for the band’s dedicated fanbase.
The Vision Behind The Deathbats Club:
Recognizing the potential of blockchain-based authentication and rewards, Shadows initiated the creation of The Deathbats Club, an NFT collection serving as a first-of-its-kind blockchain-based fan club integrated with the band’s existing fan base. The club currently boasts 10,000 memberships. Shadows emphasizes the technology’s ability to provide a comprehensive scorecard for fan engagement, creating a more connected and rewarding collective ecosystem.
Educational Challenges and Collaborative Solutions:
Avenged Sevenfold’s foray into blockchain encountered challenges, including the need to educate fans and counter negative perceptions about crypto and NFTs. To address this, the band prioritized education through platforms like Discord, where they have nearly 50,000 users, and informative videos. Collaborating with Bitflips, a tech team with a cybersecurity background, ensures the necessary protection and support for the band’s endeavors.
Integration of Berify’s Technology:
The integration of Berify’s technology enables the authentication and rewarding of fans for various purchases, ranging from SCUF video gaming controllers to concert tickets and tour merchandise. Token-gated ticketing with Ticketmaster, providing exclusive access to top fans for the best tickets and scannable merchandise authentication, further underscores the band’s commitment to pioneering new fan experiences.
Shadows’ Vision for the Future:
Shadows envisions a future where all merchandise is scannable, and more artists’ fan clubs and communities reside on the blockchain. The band anticipates major names in the music industry recognizing the benefits and joining this transformative movement. Shadows emphasizes that the band’s goal is to lead by example, showcasing that blockchain technology extends beyond digital art, promising tangible improvements in fans’ lives within the complex music industry.
In conclusion, Avenged Sevenfold, in collaboration with Berify and Ticketmaster, stands at the forefront of revolutionizing how artists engage with their fans. Their monumental venture not only illustrates the benefits of blockchain technology but also invites industry leaders and enthusiasts to explore the endless possibilities at the transformative intersection of music and blockchain. Avenged Sevenfold’s commitment to pioneering this change sets a precedent for the industry to follow.