Chainwire, a crypto-native press release distribution platform operated by MediaFuse, has announced a strategic partnership with CULTD, recognized as the first Attention-to-TVL engine in the Web3 sector. The collaboration is designed to help blockchain projects transform global media exposure into tangible on-chain outcomes, including liquidity provision, staking activity, and token swaps. By aligning media visibility with measurable economic participation, the partnership seeks to address one of the most persistent challenges in Web3 growth strategies.
Chainwire has established itself as a dedicated press release distribution solution for the blockchain and cryptocurrency industry. The platform is integrated with more than 100 leading crypto media outlets and provides guaranteed homepage placement, API-driven instant distribution, and localized reach across more than 25 languages. With a client base exceeding 2,000 projects, Chainwire focuses on ensuring that critical announcements reach audiences that actively influence market behavior.
CULTD, on the other hand, operates as a Web3 growth platform engineered to convert social attention into on-chain value. Built around the concept of InfoFi 2.0, the platform aligns incentives between projects and contributors by rewarding actions that directly contribute to total value locked, liquidity depth, and long-term user retention. This approach prioritizes economic intent over surface-level engagement indicators.
Addressing the Post-TGE Liquidity Challenge
Many Web3 projects experience a sharp decline in engagement and capital retention after a Token Generation Event, often described as a liquidity vacuum. Initial hype typically fades, leaving protocols struggling to maintain user participation and on-chain activity. The partnership between Chainwire and CULTD is positioned as a response to this challenge.
By combining Chainwire’s guaranteed visibility on tier-one crypto media platforms with CULTD’s Proof-of-Value scoring system, the collaboration aims to reward genuine user behavior rather than vanity metrics such as likes or reposts. The integrated approach is intended to ensure that attention generated through media coverage translates into meaningful economic actions on-chain.
Bridging Media Exposure and Network Value
Through the integration, Web3 builders gain access to a unified growth pipeline. Chainwire ensures that project announcements dominate the homepages of trusted crypto publications, while CULTD provides the infrastructure to capture and measure the resulting engagement in terms of deposits, staking activity, and token purchases. This structure is designed to convert awareness into sticky participation that strengthens protocol fundamentals.
CULTD’s leadership has emphasized that attention without measurable on-chain impact offers limited value. From this perspective, the platform is structured to reward only those interactions that result in tangible economic contribution. The partnership with Chainwire is viewed as a way to ensure that project narratives reach relevant audiences, while the CULTD system verifies whether that audience follows through with real on-chain participation.
Expanded Benefits for Web3 Founders
The partnership introduces several immediate advantages for founders and teams building in the Web3 ecosystem. CULTD growth packages now include access to Chainwire’s premium distribution network, providing enhanced media exposure on top-tier crypto outlets as part of a standard offering. This integration is intended to simplify go-to-market strategies for emerging protocols.
Additionally, CULTD users who choose to purchase press release distribution separately are eligible for discounted Chainwire services, reducing the cost of premium visibility. This incentive is expected to lower barriers for early-stage projects seeking credible media reach.
Another key benefit lies in reporting and analytics. The collaboration shifts focus away from traditional social media dashboards toward investor-grade economic intent metrics. Founders can now demonstrate a clearer link between media exposure and concrete outcomes such as wallet connections, liquidity inflows, and protocol usage, offering a more compelling narrative to investors.
Redefining Predictable Web3 Growth
Chainwire’s leadership has reiterated that the platform was built around certainty, with the goal of guaranteeing that news reaches audiences capable of influencing markets. By partnering with growth platforms like CULTD, Chainwire completes the feedback loop between exposure and conversion. Together, the two companies aim to transform public relations from an uncertain brand exercise into a predictable channel for driving protocol adoption and on-chain activity.
As competition for attention intensifies across the Web3 landscape, the Chainwire and CULTD partnership reflects a broader shift toward accountability, measurable outcomes, and sustainable growth models rooted in real economic participation.
