The emoji brand is expanding its digital entertainment footprint with the announcement of emoji Marble Dash, a new officially licensed Web3 racing game. The title has been introduced alongside the release of its first trailer, while a playable demo is expected to follow ahead of launch. The game is scheduled to arrive on mobile devices and PC in early 2026, marking a major step for the globally recognized emoji brand in blockchain-powered gaming.
The emoji brand is owned by emoji company GmbH, which manages one of the most extensive trademark portfolios in the world. The company holds more than 1,000 registered trademarks and oversees over 25,000 emoji-related icons and designs, all protected across more than 150 countries. Through collaborations with over 1,400 licensing partners worldwide, the emoji brand has grown into one of the most influential lifestyle brands, spanning merchandising, promotions, and now interactive entertainment.
From Global Language to Playable Characters
Emojis have long served as a universal language for expressing emotions and ideas across cultures. Through an official collaboration between emoji company GmbH and Crypto Blockchain Industries, these familiar digital symbols are being transformed into animated, competitive racers within a Web3 environment. emoji Marble Dash brings emoji-inspired characters to life, each designed with a distinct personality and visual style that adds character to every race.
The development team has emphasized that each racer reflects a different mood and attitude, contributing to a vibrant and expressive gameplay experience. This creative approach aims to translate the emotional range of emojis into motion, allowing players to connect with recognizable characters while competing in fast-paced races.
Arcade Racing Powered by Blockchain Technology
emoji Marble Dash is positioned as a high-energy, arcade-style racing game built around marble physics and competitive gameplay. Players select their preferred emoji character and race through themed tracks filled with obstacles that test reflexes, timing, and strategic decision-making. The game is built on Immutable zkEVM, which supports scalable and secure blockchain interactions behind the scenes.
Customization plays a central role in the experience. Players can enhance their racers using emoji Boosters and Ability Cards that adjust attributes such as speed, strength, and durability. These upgrades allow players to tailor their racing style, adding depth and replayability to each session.
Immutable’s infrastructure ensures that in-game items, upgrades, and achievements are owned by players. Assets can be minted as NFTs or semi-fungible tokens through the game’s dedicated marketplace, reinforcing digital ownership while supporting open Web3 economies.
emoji™ Marble Dash is live on Immutable Play!
Roll through wild physics-driven tracks, unleash strategic card powers, and outsmart rivals in chaotic multiplayer races packed with fun, skill, and emoji™ charm.
Follow @emojiMarbleDash and register for the newsletter to stay… pic.twitter.com/vAwm3HMqEu
— Immutable (@Immutable) January 5, 2026
Lowering Barriers With a Player-First Model
To make onboarding accessible, emoji Marble Dash integrates Immutable Passport, allowing players to begin racing without setting up a crypto wallet or managing blockchain configurations. The game follows a play-first, own-later approach, enabling users to enjoy gameplay immediately while gradually discovering the benefits of blockchain-based ownership.
The development team has shared that this model is intended to appeal to both casual players and competitive gamers. By removing technical barriers, the game aims to showcase how Web3 features can enhance gameplay without disrupting fun or accessibility.
Competitive Play and Long-Term Engagement
emoji Marble Dash includes multiplayer modes, leaderboards, and ranked competitions, offering players opportunities to test their skills against others. Ranked modes feature token-based prize pools for top performers, adding an incentive for competitive play. Players can also earn experience points, unlock loot boxes, and progress through rankings over time.
The creators have positioned the game as an example of player-first Web3 design, where entertainment leads, and blockchain features add value rather than complexity. With short sessions suitable for quick play and deeper systems for extended competition, emoji Marble Dash is designed to deliver consistent enjoyment and meaningful rewards.
As its early 2026 launch approaches, emoji Marble Dash represents a notable convergence of a globally recognized brand and modern Web3 gaming, signaling a broader push toward accessible, mainstream blockchain-powered entertainment.
