Rolls-Royce Partners Artist Sacha Jafri to Launch Hand-Painted Cars and NFTs
Rolls-Royce Motor has collaborated with world-famed contemporary artist Sacha Jafri to debut six hand-painted automobiles alongside its NFTs. The ‘The Six Elements’ series consists of six distinct Phantom Extended Series II automobiles. Moreover, the paintings are influenced by Jafri’s iconic “Journey of Humanity” picture.
Here is all you need to know about the Rolls-Royce x Sacha Jafri NFTs:
Sacha Jafri collaborated with Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi to produce ‘The Six Elements’ Phantom. The one-of-a-kind Rolls-Royce Phantom Series II automobiles have Sacha Jafri Gallery paintings. In addition, every painting is influenced by one among the five elements: earth, water, fire, wind, and air. In the meantime , humanity is the sixth factor.
Additionally, the cooperation between Rolls-Royce and Sacha Jafri intends to earn $1 million for charity. Nevertheless, the squad has not yet announced which organizations it will sponsor. Nevertheless, Rolls-Royce said that they would assist organisations with an emphasis on studies, healthcare, and sustainability.
Jafri said that the six Rolls-Royce Phantoms would encapsulate the mood of every elemental energy. “The creative journey begins and concludes with passion and purpose, fueling my motivation to develop the ‘Six Elements’ colour palette. Earth, Fire, Wind, Water, and Air are augmented by the inclusion of a “fresh element” — humanity, the essential core of life.”
In conjunction with the Phantom ‘The Six Elements’ launch, Rolls-Royce is introducing an NFT campaign. The project, titled “Rolls-Royce That Keeps on Giving,” consists of six NFTs with flythrough animations. Each NFT is distinct and associated with one of the six Phantoms. However, owners are permitted to liquidate their NFTs individually.
Significantly, Rolls-Royce will give 20% of the royalties from the sale of each NFT to the designated charity. In keeping with the collection’s name, the goal is to enable organizations continue to gain from NFTs. In addition, the company will instal these NFTs within every Phantom’s glove box. This allows the owners to see their NFTs while being in their vehicles.
Sacha Jafri is a modern British artist whose enormous canvases are renowned for emphasizing global social concerns. Journey of Humanity was sold for more than €58 million in 2021. In reality, it was the second most costly painting ever auctioned off by a living painter.
Jafri sold the massive, 1,595.76-square-meter artwork in 70 distinct portions. All of the artworks were purchased by Andre Abdoune, a French-Algerian businessman located in Dubai.
Currently, Sacha Jafri and Rolls-Royce are working on the first-of-its-kind venture. César Habib stated, “Through the partnership between the Rolls-Royce dealer associates in the UAE and an unrivalled modern artist, artwork and workmanship have fused to create an in-depth, breathless statement of substance and significance.” Habib is the Regional Director for Middle East and Africa for Rolls-Royce Motor Cars.
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