SK Telecom, on the 8th, revealed its plans to launch the debut single ‘Halla’ by the multinational metaverse idol group “Triple iz” on its metaverse platform “Ifland.” This initiative, spearheaded by the company, aims to bring together talents from diverse cultural backgrounds to cater to the global audience of Ifland.
The Composition of Triple iz
“Triple iz” comprises Aria from “X:In” (India), Dita from “Secret Number” (Indonesia), and E.Ji from “Ichillin” (S.Korea), forming a unique unit group that embodies cultural diversity and inclusivity. The selection of members was based on their popularity among Ifland users, reflecting the platform’s global outreach.
Debut Single Release
The debut single “Halla” is set to launch simultaneously on 216 global music channels, including iTunes, Spotify, and Flo. This strategic move underscores SK Telecom’s commitment to leveraging Ifland as a platform to showcase diverse talent to a worldwide audience.
Fan Engagement and Production Process
SK Telecom conceptualized “Triple iz” as a ‘fan-made’ group, actively involving users from Indonesia, India, United States, Philippines, and other regions. Weekly gatherings on Ifland since February facilitated user participation in crucial aspects of the production process, including the selection of fan club names and music concepts, fostering a sense of community engagement and ownership.
Diverse Content Offerings
In addition to the music release, Ifland users can access a plethora of engaging content, including XR reality drama series ‘Triple iz: Road to Debut,’ XR global fan live events, and Volumetric concerts. SK Telecom harnesses its metaverse technology to deliver immersive experiences that transcend traditional entertainment boundaries.
Vision for the Metaverse
Yang Maeng-seok, head of SKT’s Metaverse division, emphasized the significance of the metaverse as a space where global users can collaboratively shape K-pop culture. He highlighted SK Telecom’s integration of metaverse technology, artificial intelligence (AI), and K-pop expertise, promising an elevated user experience that defies the constraints of time and space.
Conclusion
SK Telecom’s unveiling of “Triple iz” and their debut single “Halla” marks a groundbreaking endeavor in the realm of metaverse entertainment. By harnessing the power of cultural diversity and fan engagement, Ifland emerges as a platform that not only showcases talent but also fosters meaningful connections across borders. As the metaverse continues to evolve, SK Telecom’s innovative approach promises to redefine the landscape of global entertainment.
