In a transformative partnership, B2B music streaming technology company Tuned Global has joined forces with Sona, a Los Angeles-based Web3 streaming protocol that recently unveiled its innovative music streaming platform.
Sona’s Disruptive Approach to Music Streaming
Sona, founded by Jennifer Lee, also known as producer and DJ TOKiMONSTA, introduced its streaming platform in open beta last week. Departing from the conventional subscription model, Sona offers an ad-free streaming platform powered by decentralized finance (DeFi) building blocks. This platform enables artists to stream content, manage rewards, conduct auctions, and more.
A Unique Model with “SONAs” and Digital Twins
Sona’s distinctive approach allows fans to stream music for free while providing an option to purchase “SONAs” or “digital twins” of their favorite tracks. These digital twins empower fans to earn a share of the streaming rewards on the platform. Sona operates collaboratively with the traditional music business, inviting both labels and independent artists to actively participate.
Tuned Global’s Contribution to the Partnership
In this collaboration, Tuned Global will play a pivotal role by providing its content delivery tools and reporting services to Sona. Through content delivery and APIs, Tuned Global’s support will empower users to create playlists and launch radio stations based on their preferred artists, aiming to maximize social discovery of new music.
Con Raso, Managing Director of Tuned Global, expressed the company’s commitment to supporting innovative models that align with customers’ goals, particularly in offering more ways to directly support artists beyond traditional streaming royalty payouts.
Transforming Streaming Economics for Artists
Laura Jaramillo, Sona’s Co-Founder and CEO, emphasized the platform’s mission to tilt the traditional streaming economics in favor of artists, creating a fair, equitable, and rewarding ecosystem for both artists and fans. Sona’s unique combination of blockchain and traditional music streaming on a single platform marks a significant milestone, leveraging Tuned Global’s technical capabilities.
Redesigning the Music Industry with Web3 Integration
As the music streaming industry evolves, the collaboration between Tuned Global and Sona aligns with the emergence of Web3 music streaming services. These services aim to create a fairer and more rewarding music industry, particularly beneficial for independent artists facing challenges related to visibility and fair compensation.
Towards a More Equitable Music Ecosystem
This collaboration comes at a time when the music streaming industry explores new trends, including fan investment. Platforms now allow fans to become investors in their favorite artists, sharing in their success and financial rewards. Tuned Global and Sona’s partnership exemplifies a commitment to redesigning the system by which music is created, collected, and consumed, fostering an environment where artists can own and create without compromise.
In summary, the collaboration between Tuned Global and Sona represents a bold step towards reshaping the landscape of music streaming, blending technological innovation, decentralized finance, and blockchain integration to create a more equitable and rewarding experience for artists and music enthusiasts alike.