Web3 Metaverse Upland Continues NFL Player Collaboration for Third Consecutive Year
Upland, the renowned web3 Metaverse SuperApp, has proudly announced its ongoing collaboration with officially licensed NFL players for the third consecutive year. This partnership, facilitated by OneTeam Partners and the NFL Players Association (NFLPA), introduces exciting new NFLPA Bundle options for fans, including the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles.
New NFLPA Bundles Bring Engaging Web3 Experience
This NFLPA-licensed product is designed to provide football enthusiasts with an immersive web3 experience. It features season-specific digital collections that allow fans to connect with their favorite NFL players based on real-time performance data. As the football season kicks off, Upland is set to unveil a fresh collection of licensed NFL player digital collectibles for the 2023-2024 season.
The Upland experience for this season includes:
Engaging Digital Collectibles: Upland offers gamified digital collectibles featuring officially licensed NFL players.
Enhanced Fan Engagement: The platform sponsors community events that aim to elevate users’ Fan Scores, creating an interactive environment for fans.
Community-Created Shops: These shops celebrate previous seasons through the collaborative efforts of Upland and NFLPA, providing fans with a sense of nostalgia and connection.
Accessing digital NFL player collectibles within Upland is a fun and interactive experience for loyal fans. Various bundles, each representing different NFL players, are available for purchase and collection. Upland has introduced three new NFLPA Bundle types for the 2023-24 season: the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. Collecting these bundles not only boosts your Fan Score but also increases your chances of winning rewards. In Upland, fans compete based on their Fan Scores, earned through completing collections and participating in community events. Owners of NFLPA Legits have an advantage in fan score challenges. NFLPA Bundles allow fans to relive memorable moments, iconic performances, and virtual stadium visits within Upland’s Metaverse SuperApp.
Upland’s Gamified Approach Enhances Fan Interaction
Idan Zuckerman, Co-Founder and Co-CEO of Upland, expressed his excitement about the continued partnership, stating, “NFLPA Legits in Upland continue to deliver engaging digital fan experiences, bringing excitement to football fans through digital collectible trading. The fact that two full seasons of NFLPA Legits are now available in NFLPA Fan Shops on the secondary market speaks to the success of these digital collectibles within the Upland community as we enter our third year of partnership with the NFLPA.”
The NFLPA, represented by its marketing and licensing arm NFL Players Inc., represents more than 2,000 active players from the most popular professional sports league in the United States. Within Upland’s immersive web platform, fans can enjoy a wide array of digital player collectibles, geo-specific stadium experiences, wearables, fan challenges, and more. The metaverse offers fans an opportunity to live out their football fandom through platform-sponsored events, contests, and challenges. Upland is continually enhancing the collection experience by introducing gamified opportunities for fans to acquire, trade, and complete unique digital assets.
For the 2023-2024 season, Upland’s Metaverse is readily accessible on Google Play, the App Stores, and the web, offering football enthusiasts an immersive and engaging experience like never before.