Yellow Capital, a market-making firm with an active venture arm dedicated to Web3 ecosystems, has announced the launch of TradePoint, a proprietary platform designed to streamline token distribution, improve centralized exchange visibility, and enable algorithmic liquidation. The company has positioned TradePoint as a response to persistent structural issues that blockchain projects face when managing token supply events such as unlock schedules, airdrops, and treasury sales.
According to Yellow Capital, many projects continue to rely on manual selling methods or traditional market-making arrangements when distributing tokens. These approaches often introduce significant drawbacks. Manual execution can overwhelm order books and lead to abrupt price drops, undermining market confidence. Meanwhile, outsourcing distribution to conventional intermediaries may require projects to relinquish custody of their assets while operating within opaque frameworks that provide limited transparency. Over time, these practices have been associated with wider bid-ask spreads and erosion of trust among investors.
Programmatic Distribution Aligned With Market Demand
TradePoint has been developed to offer an alternative model built around programmatic execution. The platform connects token distribution directly to trading algorithms that continuously assess live market conditions. Rather than releasing tokens according to a fixed schedule regardless of demand, TradePoint monitors real-time buying activity and only executes distributions when sufficient liquidity is present.
Yellow Capital has explained that this mechanism is intended to align token releases with natural market demand, thereby reducing unnecessary price pressure. The platform operates on a non-custodial basis, allowing projects to retain full control over their assets throughout the distribution process. By maintaining custody, project teams can avoid counterparty risk while still benefiting from sophisticated execution strategies traditionally reserved for professional trading firms.
Transparency and Algorithmic Liquidation
Another core feature of TradePoint is its emphasis on execution transparency. The platform provides full visibility into every stage of the distribution process, enabling projects to track token movements in real time. Automated settlement infrastructure replaces manual workflows, reducing operational friction and the potential for human error.
Yellow Capital has indicated that algorithmic liquidation lies at the heart of this system. Instead of placing large sell orders that can disrupt markets, TradePoint distributes tokens incrementally based on live data. This adaptive approach is designed to minimize price impact while ensuring efficient allocation of tokens across available liquidity venues.
Leadership Perspective on Market Infrastructure
Commenting on the platform’s development, Diego Martin, chief executive officer of Yellow Capital, conveyed that existing token distribution methods have historically forced projects into difficult trade-offs. He emphasized that teams often had to choose between damaging their own market through aggressive selling or surrendering asset control to intermediaries with limited transparency. TradePoint was presented as a third path that allows projects to work with market conditions rather than against them, supported by algorithmic infrastructure designed to manage token supply responsibly.
From the company’s standpoint, empowering projects with better tools for supply management is critical to maintaining healthier markets and long-term ecosystem credibility.
Completing a Full-Service Web3 Offering
The launch of TradePoint forms part of Yellow Capital’s broader strategy to support Web3 projects across their entire lifecycle. The firm already provides liquidity solutions across more than 140 centralized exchanges, combining traditional market-making with treasury management and strategic advisory services. These offerings are designed to help projects navigate growth stages, from early token launches to mature market participation.
With TradePoint, Yellow Capital has addressed what it considers the final major gap in this service stack: efficient and transparent management of token supply during distribution events. By integrating algorithmic execution, real-time monitoring, and non-custodial control, the firm aims to offer a more resilient framework for token economics.
As token unlocks and distribution events continue to shape market dynamics across the Web3 sector, Yellow Capital’s new platform reflects a broader industry shift toward infrastructure that prioritizes transparency, data-driven execution, and market stability.
