SBI Ripple Asia and Tobu Top Tours have entered into a partnership to co-develop a blockchain-based payment platform that combines proprietary tokens with non-fungible tokens (NFTs). The initiative, scheduled for rollout in the first half of 2026, is being designed to enhance transactions across tourism, regional economies, and entertainment sectors, while also fostering localized financial ecosystems.
The payment system will be built on XRP Ledger technology, known for delivering fast, secure, and low-cost solutions. Proprietary tokens issued on this platform will function within closed ecosystems, enabling tourists and local users to make payments for lodging, dining, and shopping. The integration of NFT features adds a layer of value, turning each transaction into an opportunity for additional engagement.
Defined Roles in the Joint Initiative
Under the collaboration, Tobu Top Tours will take responsibility for onboarding partners and running marketing campaigns linked to NFTs. Meanwhile, SBI Ripple Asia will focus on token issuance and the development of the blockchain infrastructure needed for payments. Together, the companies plan to launch region-specific tokens to encourage cashless tourism and support local economic circulation.
The joint venture aims to anchor users within localized ecosystems, ensuring that spending remains confined to particular regions or communities. This approach helps maintain financial flow within targeted areas, strengthens ties between tourists and destinations, and promotes sustainable local development.
Transforming Tourism with Blockchain
The platform has been designed to change how payments are conducted in Japan’s tourism industry. Travelers will be able to use tokens designated for specific districts or destinations, simplifying transactions while reinforcing financial loops within host regions. Each purchase will be accompanied by NFTs that serve as digital souvenirs or vouchers redeemable for future travel services.
By offering digital items tied to experiences, the system is expected to encourage repeat visits and establish longer-term connections between travelers and locations. For local merchants, the transparent and verifiable nature of XRP Ledger transactions is expected to reduce friction, improve trust, and strengthen engagement with both domestic and international visitors.
Tobu Tours in Japan may use the $XRP Ledger to issue NFTs with some digital souvenir power. An MOU with business unit SBI Ripple Asia was signed to pursue a "fan economy" biz model & develop marketing initiatives, such as discount vouchers for regional local areas.… pic.twitter.com/Lmdp8VR0Oc
— 🌸Crypto Eri ~ Carpe Diem (@sentosumosaba) September 30, 2025
Expanding Use Cases Beyond Tourism
Beyond tourism, the blockchain framework will also extend into fan engagement and community building. Sports organizations and artists, for example, could issue custom tokens usable at events, while NFT-based membership cards would provide exclusive access to perks or experiences based on token activity. This model creates new revenue streams, enhances fan loyalty, and ensures that value remains targeted within each community’s ecosystem.
The same system is being adapted to assist in disaster recovery. Regional tokens can be issued for donation purposes, with the funds restricted for use in affected areas. This ensures that aid directly supports local recovery while maintaining transparency and accountability through blockchain traceability.
Looking Ahead to 2026
The collaboration between SBI Ripple Asia and Tobu Top Tours represents a step toward integrating blockchain payment systems into tourism and regional economies. By combining proprietary tokens, NFTs, and localized economic models, the initiative outlines a comprehensive framework for future digital payments.
Full-scale operations are expected to commence in early 2026, with both companies aiming to deliver a platform that not only reshapes tourism payments but also strengthens community resilience, expands fan engagement, and supports innovative regional economic growth.
