YGG Play Expands Into Web3 Publishing with Gigaverse

YGG Play has made a significant move into third-party game publishing through its latest partnership with GLHF, the studio behind the blockchain-based RPG, Gigaverse. This marks the platform’s first foray into external game publishing, having previously focused solely on its in-house title, LOL Land. The collaboration is intended to extend YGG Play’s footprint in the Web3 gaming sector by supporting titles with proven community traction and growth momentum.

The partnership launched with a special in-game event linking both LOL Land and Gigaverse. The crossover features a new Gigaland board within LOL Land inspired by the Gigaverse universe, while Gigaverse players gain access to character skins themed after LOL Land. This event, designed as a time-limited experience, highlights the interoperability potential within blockchain games. Both titles operate on Abstract, a blockchain tailored for casual Web3 users.

Publishing Support with Onchain Efficiency

As part of the deal, YGG Play will provide Gigaverse with strategic support in growth marketing and player acquisition, while also granting access to YGG’s expansive global network. The game has already demonstrated strong market performance, generating over $6 million in revenue since its launch in February 2024. Remarkably, this success was achieved without any venture capital, paid advertising, or influencer partnerships, relying instead on organic word-of-mouth promotion and community engagement.

GLHF founder Dith reportedly expressed enthusiasm about the collaboration, noting that Gigaverse had already gained momentum due to its engaging mechanics and revenue performance. The decision to join forces with YGG Play was seen as an opportunity to scale further by leveraging the publisher’s infrastructure and experience in the Web3 space.

Before launching Gigaverse, Dith had previously found success with a viral NFT project in 2022 and held roles at Web3 firms such as Proof of Play and Pirate Nation. To fund development for Gigaverse, GLHF launched the GLHFers NFT collection, which attracted strong demand despite lacking a detailed roadmap. This was followed by the Gigaverse ROM collection, which sold out in just 10 minutes and raised $1 million in funding.

Real-Time Revenue Sharing and Creator-Led Growth

YGG Play differentiates itself in the publishing market through its use of smart contract-enabled revenue sharing. This system enables developers to receive earnings directly onchain in real-time, bypassing the delays typically associated with traditional, off-chain payout structures.

The company’s co-founder Gabby Dizon noted that Gigaverse aligns well with YGG Play’s focus on community-driven games. He observed that titles like Gigaverse and LOL Land are resonating with both traditional gamers and crypto-savvy users, particularly those referred to as “Casual Degens” within the Web3 community.

To expand visibility, YGG Play and GLHF have launched a content creator campaign to promote both games. Returning influencers include Elisa, known for her support of the Abstract Chain, and YellowPanther, who was recognized as the 2024 GAM3 Awards Content Creator of the Year. New additions to the campaign feature personalities such as Iceyyy, host of Gaming Daily, Raiden, founder of Kronicles, and Storming, who leads Brazil’s Tempest Gaming Guild.

This partnership signals YGG Play’s broader ambition to become a key enabler of community-centric Web3 games by supporting developers with marketing reach, technical tools, and decentralized monetization systems. Through Gigaverse, the platform is expanding beyond its proprietary titles and establishing itself as a dynamic force in the evolving landscape of blockchain gaming.